Okay, so, a couple of things: 

1.  Right now everyone wants to halt the aging process. I want my skin back to being my youthful 21 year old self. No one wants wrinkly, crinkly dull skin to celebrate their 30s, 40s or 50s. 

2.  I could spend the entire afternoon hours soaking up sun rays in my backyard. But let’s face it. Sun rays are Not good for us. 

Which is why we need an Advanced Genifique serum. 

It boosts the efficacy of other skincare products by up to 3X, Advanced Genifique is a transversal product which can be used in any skincare routine, with any existing skincare products. Amazing right!

3. Apply before your regular moisturizer to increase its efficacy. It’s very easy to use and gives you a pretty glow without feeling greasy! I love using it in preparation for a vacation or a shoot. 

4. I have found over the years that people have an easier time applying serums. 

And the benefits of using an Advanced Génifique Serum are endless!

I've been using it for two weeks now and the fine lines on my forehead have reduced drastically. I tend to frown a lot especially now due to my pregnancy. When I get kicks and punches in my tummy, I get annoyed and sometimes even unaware that I'm frowning in my sleep. Thus, I'm very thankful to have found this serum since Botox isn't an option especially when you are expecting. 

The dark circles and lines under my eye has diminished too. Not completely but I can see that the skin is brighter and clearer. 

Clearly, my skin has no doubt become more radiant and less dull. The skin on my cheeks is less saggy, firmer. I'm pretty amazed by what two weeks of religiously applying the advanced serum has done to me. I'm feeling more confident than usual. Perhaps due to the numerous compliments I've been receiving on my skin. 

Serums are also a great easy consistency for application and technically better for dryer skin like mine.

5. I always opt to start with the Lancôme Advanced Génifique Youth Activating Serum which really is a powerful anti-aging serum concentrate then apply a water-based moisturizer. Starting with the forehead, eye bags, jaws and neck. 

6. They are a no-brainer if you do it slow and steady. If you take your time, you can do it easily at home everyday. We understand how hectic a woman's schedule is these days! Their eye cream and serums however fit seamlessly into my beauty routine. 

• Firstly, cleanse and tone your skin.

• Together with the Lancôme Advanced Génifique Youth Activating Serum apply Lancôme Advanced Génifique Youth Activating Light Pearl Eye Illuminator,one of my favorites and works like a highlight on the under eye!. 

• Moisturize skin and apply the Lancôme Advanced Génifique Youth Activating Eye Concentrate to lock in the effects of the eye serum.• Lastly some sunscreen, make-up and you are good to go!

A few simple steps to radiant skin everyday!

7. It's a great time to try these products now since there's an introductory price of $98 for the Lancôme Advanced Génifique 30ml [Usual price $130] which ends 31 August 2015. So yes! Invest now! 

The benefits of the Lancôme Advanced Génifique Youth Activating Serum has truly benefited my skin. My skin has never been this radiant for a long time!